Earth Token: The First Cryptocurrency that Takes Care of Mother Earth.

Climate change poses a major risk to the global economy, affecting the wealth and prosperity of all citizens and nations around the world. It will have significant impact on resource availability, energy

pricing, infrastructure vulnerability and company valuations. Corporate environmental sustainability efforts are no longer considered purely voluntary. Customers and shareholders alike now expect meaningful energy and emissions reductions, whilst legislators at every level are creating new regulations that require proof of compliance of climate change adaptation.

The untapped and undervalued Natural Capital asset class is estimated to be worth in excess of USD $120 trillion, while specific assets represented by institutions and individuals committed to some sort of divestment from fossil fuels is estimated to reach $5 trillion in 2017. While awareness and legislation regarding climate change and the critical importance of Natural Assets grows, there is as yet no transparent mechanism to connect producers of these Natural Assets with the buyers and consumers of those assets.

Today, as is the case with many industries, control and the resultant benefits reside with a privileged

few. The Natural Asset Exchange blockchain platform and EARTH Token cryptocurrency provides a

unique opportunity to truly transform the Natural Capital Asset market, by creating a Natural Asset Marketplace that allows all stakeholders in the climate value chain to participate. Stakeholders will also be able to package assets with value added services to create customized offerings catering to new market segments, expanding the overall market and creating additional wealth for all participants.

As a prov ider of innovati ve env ironmental sustainability solutions since 2009, we understand the immense value of this new platform and paradigm. We already offer a unique range of existing solutions that create demand for Natural Capital Assets, underpinned by a proven business models, with existing, paying clients. Climate change adaptation requires our collective, and urgent inter vention, to ensure future generations are left with a sustainable planet. It is a rare opportunity to create significant wealth by doing the right thing. EARTH Token and the Natural Asset Exchange blockchain platform described herein is based on the premise that impactChoice will raise capital via

crowdfunding. We look forward to you joining our community to make a difference and realise the benefits of this enormous market opportunit

Unlocking an undervalued Asset Class

Blockchains are clearly changing the world. Pick almost any industry and you can observe how blockchain technology has the potential to cause disruptive change. Consider project financing, where bankers, private equity, venture capital and selected individuals have for far too long controlled most of the capital, and the resultant profits that flow from investments in

projects. 

Blockchains carry the promise of a more inclusive and universally accessible world, a world in which community participants and common folk get an equal opportunity to participate, and share, in the value that they create. Natural Capital is the world's stock of natural resources. The untapped and undervalued. Natural Capital asset class is estimated to be worth in excess of USD $120 trillion, yet no transparent mechanism exists to connect producers of Natutural Assets with business, consumers, or IoT devices

Natural Capital Asset Provider

1. Waste to Energy projects
2. Solar projects
3. Windfarm projects
4. Carbon sequestration projects
5. Avoided emissions projects
6. Small scale Hydro / other projects

Demand side use-cases

The solutions described below showcase current impactChoice implementations that drive demand for Natural Assets via the provision of our unique environmental sustainability solutions. Our technology enables our clients to address climate change adaptation, and create differentiated value that helps them build brand equity & increase market share.

Carbon Mitigation

The impactChoice Carbon Mitigation Solution is an elegant approach to compensating for negative environmental impact. It works by apportioning environmental impact mitigation mechanisms, and costs, to predetermined business metrics, which are directly linked with product, and service delivery, cost of sales models. We believe it is inevitable that mitigation of environmental impacts associated with the provision of products and services will eventually be factored into their price to the consumer. Since 2009 we have been developing business models, and technology platforms, to enable this shift, thereby adding value to both our clients and their downstream customers.

A Hospitality example

Let’s us a Hotel as an example. We start by calculating the 'per room night' carbon equivalent footprint associated with providing a room, facilities and services to guests. This is achieved by conducting an accredited GHG emissions audit, which in the hospitality industry is based on the Hotel Carbon Management Initiative (HCMI) developed by the International Tourism Partnership (ITP) and the World Travel & Tourism Council (WTTC)

Marketing benefits

• Enables the marketing and sales of a 'climate neutral' guest experience
• Inc lude s annua l G r e enhous e G a s emissions inventory audits (GHG Protocol & HCMI), and provides inputs for GRI sustainable development reporting & sustainable tourism certifications
• Provides individual and corporate guests with tangible Carbon Assets as irrefutable proof of environmental impact mitigation
• Creates 'environmental touch points' with guests that can be leveraged on social media channels

Environmental and technical benefits

• Prov ides the foundation for a long-term environmental sustainability strategy that results in immediate reduction of emissions, that also includes environmental and socio-economic benefits for participating communities
• Acredible and tangible Carbon Asset management program built on blockchain / distributed ledger technology
• An Energy Management System which enablesenergy usage monitoring and optimization,allowing for continued identification of powerconsumption reduction opportunities and billingverification is also typically included.
• Access to an ISO 14001 compliant Environmental Management System iscurrently under development

Climate Neutral Fuel

The impactChoice Climate Neutral Fuel solution is a technically proven, turnkey approach to fuel management that increases the operational efficiency of combustion equipment assets, resulting in an overall improvement in fuel consumption, reduced fuel costs and mitigation of harmful emissions associated with the combustion of fuel in vehicles, generators and other combustion assets vital to business and industry.

Our implementation is based on provision of the following distinct core components:

• EPA registered & SABS SANS:342 compliant fuel catalyst
• Automated bulk fuel treatment dosing plant
• Carbon Mitigation Solution based on fuel volume treated
• Bulk fuel storage tank gauging & asset level dispensing solution
• Business Intelligence and Reporting console related to bulk fuel deliveries, fuel dosing treatments, bulk fuel tank gauging & monitoring and asset level fuel dispensing & fuel efficiency monitoring

Climate Neutral Fuel solution

Gasification System

Token Sale

Token and Funding Allocations

50% of the tokens will be sold publicly.

The balance are for 3rd party service providers to Token Sale, Token Sale logistics and technology platform partners, founders, stakeholders, advisors, early contributors, Earth Token reserve, liquidity, incentives for contractors and suppliers. The emission (vesting + cliff) shall be: 20% at time of distribution, thereafter 20% every 6 month

Executive Team

More information visit the link below :

Website : https://earth-token.com/

Whitepaper : https://earth-token.com/pdf/impactChoice-Earth-Token-Whitepaper.pdf

Telegram : https://t.me/earthtokenofficial

Slack : https://earth-token.slack.com/

Facebook : https://www.facebook.com/earthtoken/

Twitter : https://twitter.com/earthtokens