EIPlatform - Esports Interactive Platform

Over the years, the esports audience has grown at an astounding rate putting it into the top 5 most viewed sports with the estimate of around 400 million followers worldwide (165 frequent enthusiasts and 215 occasional viewers). The total annual export growth rate is the highest in the world. A recent report by Deloitte says that esports will keep its leadership in terms of growth rates over the next 5 years. The strategy of the EIP project is to capitalise on this trend and to create financial benefits for the esports and business community.

As of today, small beginning teams, beginning streamers, medium-sized tournaments and tournaments of local significance do not have access to the budgets of major brands. Often, major brands are interested in a local or selective audience, but they continue to work only with top teams / major tournaments / top streamers, as they show impressive figures. In this situation the brand hits the target audience with large budgets that do not provide maximum efficiency, and the main part of the audience does not receive budgets from top brands. In addition, a large part of the budget is taken by various intermediaries and agencies. Industry experts see that the gap between the rapid growth in the popularity of e-sports and the development of marketing tools necessary for effective communication with this new audience is also growing rapidly. The EI Platform will close this gap.

What is EIPlatform

EIPlatform is a large-scale platform based on the blockchain system, which allows directly linking sponsors, partners, gamers, esports fans with significant benefits and convenience for all parties.

This decentralised model allows for the maximisation of profits, by cutting out costly intermediaries. Due to the novelty of the esports market, major companies and brands are still unaccustomed to the needs of consumers. This is one of the main reasons why esports funding and marketing is so inefficien

Problem

• Most brands don’t understand the complexity of the esports market and its audience
• Investment in esports marketing is becoming less efficient as the marketplace becomes more fragmented. Marketing is not well targeted.
• Small teams, beginning streamers and tournaments of local importance don't get access to the budgets of larger companies
• A large part of brands’ marketing budget is spent on research, contract administration and various intermediary and agency fees
• The majority of the esports audience isn’t directly involved in the development and shaping of the esports industry

Solution

• EIP blockchain technology will offer many more monetization and functionality opportunities to all brands, teams, players, content creators, fans and viewers.
• Sponsors and partners will gain access to advanced data analysis to measure the effectiveness of their investments and identify new opportunities
• Esports fans and viewers will benefit from exclusive offers, goods and services from partner companies
• EIPlatform will simplify market entry for non-endemic partners by providing demographic and behavioral data to allow them to reach their ideal target audience.

The Ecosystem will be constructed in accordance with the principles of scalability and decentralization, which will ensure its long-term stability and self-sufficiency.

The platform involves the fulfilment of numerous roles and value creating opportunities for the

participants. The relationship of these roles and opportunities is shown in the diagram below:

• Platform - The EI Platform is a decentralized marketing system that allows participating brands and companies to understand, develop, forecast, monetize content, conduct advertising campaigns, implement loyalty programs and receive feedback from the audience.
• Brands and companies - Brands and companies implicate the world's largest advertising agencies, franchises, companies, as well as small organizations, non-endemic partners interested in the audience of the global esports market.
• Participants of the global esports market -  Participants of the global esports market are publishers of games, applications, organizers of sports leagues, media organizations and professional teams.
• Audience, esports enthusiasts - The esports audience entails all fans and enthusiasts of computer games.

Direct Interaction Between Brands and Audience

• Enables brands and advertisers to connect directly with teams, events, content providers and audiences at all levels
• Uses smart contracts for security, transparency and convenience in all transactions
• Uses EMI Tokens for loyalty program rewards and all contracts between participants within the EIPlatform ecosystem
• Artificial Intelligence provides accurate targeting of consumers to identify and analyze behavior within the esports ecosphere. This allows brands to identify appropriate marketing channels according to their target market and campaign objectives
• Optimizes efficiency of advertising spend and greater return on investment for sponsors and advertisers.

EIP is the platform with audience data for brands and companies, equipped with artificial intelligence, intended to identify and optimize the possibilities for monetization of audience and for the audience itself.

EIP allows game publishers, event organizers, teams, leagues, broadcasters, agencies and brands to understand, develop, forecast and monetize the fan audience in Esports. We are the only platform that can combine purchasing behaviour, psychological, social and demographic information so that our partners can timely deliver the right message in the right place and create a personal, relevant and convincing experience of the fans. EIP platform:

• Directly connects the brands and companies with the Esports audience.
• Excludes intermediaries between the audience and the companies.
• Provides smart contracts for convenient conducting of transactions.
• Allows for the use of EMI tokens as rewards in loyalty programs and as payment for various contracts.

The EIP ecosystem will become the first global decentralized system directly linking sponsors, partners, gamers and esports enthusiasts. Brands and companies optimize their expenses for sponsorship by directly reaching the audience they need, and the audience eventually gets access to the budgets of leading brands.

EI Platform OU Company, registered in Estonia (EIP), is an official organization that creates EMI tokens, a platform and technology. The main mission of EIP is the development and application of cryptographic technologies with an open source code that will ensure the operation of the EIP ecosystem.

To avoid misunderstandings, we note that EMI tokens do not grant their owners any property rights or other privileges in the EIP Company. Owners of tokens do not have any rights to any forms of dividends, do not participate in the distribution of income and are not eligible to vote on company decisions.

To become a member of the platform, users need to create an account on the EIP platform. During registration, the system will create a user profile and its personal wallet. The wallet’s main functioning is the protection of user data (storage in a decentralized database), as well as interaction with other participants of the platform through smart contracts.

We plan to place the EMI tokens on trading platforms and exchanges, providing an opportunity to transparently buy and sell the tokens to residents of those countries where legislation does not prohibit such operations.

For Information

Website: https://eiplatform.io/

Whitepaper: https://eiplatform.io/doc/WhitePaper-Eng.pdf?v8

Telegram https://t.me/EIP_ecosystem

Facebook : https://www.facebook.com/EIP-980267652124760/

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