GOeureka — Blockchain Hotel Booking Platform

GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform. Our mission is to decentralise the hotel booking sector and deliver greater transparency by allowing hotels to directly connect with their customers. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents.By reducing the financial commitments of hotels to third-party booking platforms, GO's vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.

The online travel agent business was a model initially adopted by hotels as a means to clear unsold inventory. However, the entry and rapid expansion of OTAs are reshaping the travel industry. Hotels now rely heavily on OTAs for online sales, and not just as a channel for clearing unsold inventory.

The Expedia and Priceline duopoly continues to control the online booking sector, allowing them to out-market hotels by offering consumers more attractive offers and packages. OTAs are also able to showcase a huge range of choices to consumers in a user-friendly manner, something an individual hotel is unable to do. 

Vision

GO has a plan to create an online ecosystem where businesses thrive by offering the best services to travelers. As a technology partner for the hotel industry, GO will offer a simple and direct app and web experience to users without the high commissions on most sites. By freeing up resources for hotels, GO will make it possible for them to offer better customer value and service with their resources.

Problem We Solve

For Concumers

• Lack of Transparency Leading to Prices: Inequitable commissions to OTAs ultimately decrease hotels' margins and increase consumer prices
• Negleted Hotel Loyalty Programs: Consumers miss out accruing points and subsequently free hotel rewards
• Search Bias: The manufactured bias through modified and reordered search results on OTA's ultimately costs consumers choice and value

For Hotel

• Impact on Hotel Direct Bookings: Online travel agents dominate the sector, driving up to 70% of all online bookings
• High Commissions: OTAs charge hotels 15%–30% commissions, impacting hotel margins
• Lack of Access: Increasing dominance of OTA's limits hotel's access to consumers

How to Work

• Hotel - GOeureka gives hotels an opportunity to get closer to their customer by directly connecting them with one another.
• Go Platform - GOeureka’s decentralized platform provides full transparency for all bookings and transactions that occur on the platform.
• Web & App - Consumers enjoy a range of benefits with GOeureka: 1. 0% Commission: Payment with cryptocurrencies that are devoid of merchant fees thus driving best possible rates for consumers.
• Consumers - GOeureka offers the best possible prices to consumers and enables travellers to search and compare the rates across 400,000 hotels worldwide.

GOeureka will launch with a mobile application for both iOS and Android.

We are looking to disrupt the current Online Travel Agency's (OTA) dominance. OTAs currently manage 70% of online bookings, impacting hotel direct bookings and profit margins. OTAs typically serve unfavorable terms to hotels, with rate parity clauses and high commission rates. As the hotel's technology partner, GOeureka seeks to maintain the hotel's brand and their direct communication to customers.

For Information: 

Website: https://goeureka.io/

Whitepaper: https://goeureka.io/#download

Facebook:  https://www.facebook.com/goeurekatravel/

Twitter: https://twitter.com/goeurekatravel

Telegram:  https://t.me/goeureka

ANN: https://bitcointalk.org/index.php?topic=3382526.0;all

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